PING Helsinki

Where creativity meets business

PING Helsinki is a pioneer in strategic influencer and human to human marketing. We help companies create successful influencer marketing and unprecedented phenomena.

We are a fully independent influencer marketing expert and we cooperate with independent influencers and influencer agencies alike. Our network consists of over 1500 influencers both in Finland and all over the world.

Articles & Inspiration

How to survive social media

How to survive social media without exhaustion

Why do I end up in the middle of a shit storm when I just want to do good? Jenni Rotonen shared 5 tips on how to survive!    An increasing amount of social media influencers and content creators have recently started to use their channels to address societal topics. However, unfortunately many of those… Lue lisää
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Social (media) Impact changes the world in good and bad

When I woke up this morning I had to rub my eyes twice. Late last night The US Congress protest had led to the death of four people. One of the first ‘counteracts’ Helsingin Sanomat wrote about was the temporary closure of Trump’s Twitter account and disabling the sharing of the video on Facebook. So… Lue lisää
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PING Helsinki

When nothing is certain, everything is possible

The year 2020 has been very exceptional for all of us. It has felt like an endless rollercoaster full of tunnels. Luckily the old rollercoaster is my favourite ride in Linnanmäki amusement park. Between all the rush and uncertainty I’ve also had time to enjoy the new opportunities that the constant changes have brought.   … Lue lisää
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QAnon ja somevaikuttajat

What is QAnon and how worried should we be about it?

What is QAnon? QAnon is a movement that originated in the United States and has been spreading all around the world. Recently, the movement has gained traction also in Finland. QAnon is an umbrella term under which you can categorise conspiracy theories that strive to undermine trust into traditional institutions and the media.  QAnon and… Lue lisää
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PING Helsinki Matchmaker Emmi Nuorgam Chosen as One of the Top 50 Most Prominent Influencer Marketing Professionals

Emmi Nuorgam from Tampere, Finland is the first Finn who has been chosen on the global list of the most prominent influencer marketing professionals. Influencer TOP50 -list recognises the exceptional work of those that are steering the influencer industry with their thought leadership, innovation and creativity behind the influencer marketing industry.  Emmi Nuorgam is a… Lue lisää
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Differences and similarities of Instagram Reels and TikTok, and how they can be used in influencer marketing

Instagram Reels vs. TikTok – and what they mean for influencer marketing

The popularity of TikTok keeps on increasing, especially among younger people. Our research from last spring showed that over half of 15-24-year-old Finns use TikTok at least once a month. Last year the number was only one in four. With the huge popularity of TikTok, copies of a similar platform have been popping up here, there… Lue lisää
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The Prime Minister’s Office has launched cooperation with the Finnish Media Pool (part of the National Emergency Supply Agency) and PING Helsinki.

The purpose of this collaboration is to support social media influencers in sharing reliable information related to the coronavirus.

All social influencers are welcomed to join by sharing factual information about the coronavirus situation.